A lesson on Typography

This video was created by the Vancouver film school and explains to the viewer how much impact type can have on design work and how we can alter them to improve our work. There are many changes we can do to type to make it look more interesting, such as different typefaces, point size, line length leading and kerning, even altering the type glyphs with a variety of illustration techniques can improve your design.

The video then teaches us the characteristics of type that not many people know, such as ascenders, descenders, stem, baseline, counter, x-height and serif. The video then went to explaining that the main people who use typography are typograpgers, graphic designers and art directors. Typography is always changing and with the digital age now upon us, it has opened up typography to new generation of visual designers.

The video shows how a use of typography is the baseline for a good piece of design work. I loved the flow of the video and how the used the 1950’s style approach with the voice over and music. I personally love typography, to me typography is what sells a designers work, not use of colour or images. I think the proper use of typography is essential for a graphic designer to know, because anyone can use any font on a piece of work, but there is an art form to typography that shouldn’t be neglected.